I want to be a client :P
Adam Crowe just posted an interesting thought about the work of planners in agencies.
Here's the best part:
"In agency land there’s no point striving for measurement because it’s simply not coupled with leverage. So what if you made a fantastically creative campaign. Getting paid any extra? No! So what if sales went up. Getting paid any extra? No! So what if you love the product. Do you get to be involved in the next design iteration? No! So what if you won the client, did they agree to keep you on for the next year? No!
It’s pointless going round in these endless effectivenes loops. You wanna be effective? Then go become a client!"
Here's the best part:
"In agency land there’s no point striving for measurement because it’s simply not coupled with leverage. So what if you made a fantastically creative campaign. Getting paid any extra? No! So what if sales went up. Getting paid any extra? No! So what if you love the product. Do you get to be involved in the next design iteration? No! So what if you won the client, did they agree to keep you on for the next year? No!
It’s pointless going round in these endless effectivenes loops. You wanna be effective? Then go become a client!"
Labels: planning job
This entry was posted by Planners Delight, on
Friday, August 31, 2007.
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