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Planner's delight

We don't have a solution but we admire the problem

The Hacking of Modern Marketing

Leland of "Whistle Through Your Comb" presents us with a very iteresting collection of thoughts from the last two years of plannersphere discussion: "the need for complexity, less talking more doing, urban spam, Russell’s “Tyranny of the Big Idea,” weakness of the message-centric marketing, service marketing, eradication of brand onions, eradication of the word “consumer,” rules, outdated agency business and operation models, image vs innovation, instability, generosity, doing good, etc."

You can download the 14 blog posts in a pdf format from here.

This entry was posted by Planners Delight, on Saturday, September 1, 2007. You can leave your response.

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